안녕하세요 씨티바이크입니다.

전세계 자전거 시장의 규모와 최근 성장 추세에 관한 뉴스를 소개합니다. NPD group의 조사에 따르면 2010년 기준 자전거 시장의 규모는 45.8 billion USD (  약 50조 ) 로 이는 전년도에 비해 약 4% 성장한 규모라고 합니다. 재미있는 자료중 하나는 자전거 평균 가격인데 2010년 기준 249USD (약 28만원정도 ) 입니다.

자전거는 다양한 종류의 스포츠 분류중 15%의 비중으로 가장 강력하고 인기 있는 스포츠로 평가되고 있습니다.

PARIS, France – A recent survey reveals that the global bike market increased in volume by 4% in 2010. According to the NPD Group, the leading global provider of consumer and retail market research information for a wide range of industries, global sales totaled 137 million bicycles (all categories; including e-bikes).

NPD group’s survey called ‘The Global Sport Market Estimate’ is now also focusing on bicycles as well as bike parts and accessories. NPD’s survey on the 2010 bike market shows total retail sales (after VAT) valued at 32.9 billion euro (45.8 bn US dollar). This includes the sale of bikes parts, accessories, rental, maintenance, cycling shoes and cycling apparel. In 2009 the value stood at 29.9 billion euro (39.5 bn US dollar). The NPD data, provided exclusively to Bike Europe, further notes that the average price of a bike stood at 179 euro (249 US dollar) in 2010.

NPD’s 6th survey ‘The Global Sport Market Estimate’ further deduced that cycling is the number 1 sport market in the world in terms of revenue, ahead of any other sport. It is accounting for 15% of the global sport market in 2010; was 14% in 2009.

The survey further says: “Electrical bikes have yet to prove that they are a mass market product in Western Europe (to the exception of some countries such as the Netherlands). We believe what is missing is a touch of glamour on the bikes and they are expensive in comparison with traditional bicycles. So the interesting question is at what level of price will we observe that the demand for hybrid technology products will start to rocket and hit the mass market (and when will this happen?) This is probably around half the current prices (psychological price is certainly below 500 euro) and the turning point is probably still a few years from now.”